As the US holiday shopping season kicked off Friday, retailers were looking to an unexpected savior to keep the tills humming: millennials. The generation of 22 to 37-year-olds have long been seen as cash-strapped and debt-laden after graduating college into a jobless economy after the 2008 global financial crisis. "This holiday season retailers will experience the growing purchasing power of Gen Z and millennials," National Retail Federation president Matthew Shay said.
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